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Mar 16
Big tree uprooted

Big tree uprooted


Mar 16
Tree across road

Tree across road


Mar 11

The Future of Browser Plugins. Hint: Let’s Call Them Apps!

At Union Square Ventures we have backed a couple of companies that use browser plugins at the core of their services (Adaptive Blue, Zemanta). We have always been concerned about the potentially lower sign-up rates from requiring someone to install a plugin. The installation process on Firefox required an onerous restart (even for updates to already installed plugins!). In fact, our concern has been so significant that we have passed on a few opportunities that had plugins as central to their strategy.

I believe that this could change dramatically in the near term. First, Chrome has an extension architecture that does not require a restart and allows for dynamic updates to plugins. Second, people seem to have no problem with installing apps on their phones.

So what’s missing is a change in terminology - let’s call plugins browser apps - and a marketplace. The latter can help not just with discovery but also with ratings and safety. Now before anyone can even start to mention HTML5 - yes it’s great, but a plugin, I mean app, can still do more because it is user centric, not site centric. For instance, extension.fm can deliver its experience only because it sees music on all sites I go to!


Mar 18
Blind folded martial arts in Madison Square Park

Blind folded martial arts in Madison Square Park


Jan 24
Smoke in the Munich subway station

Smoke in the Munich subway station


Jan 24
Small Palestinian demonstration in Munich

Small Palestinian demonstration in Munich


Jan 16
Annual Father Daughter Square Dance

Annual Father Daughter Square Dance


Dec 31
Finished with the Sella Ronda!

Finished with the Sella Ronda!


Dec 31
Second pit stop Jimmy Huette

Second pit stop Jimmy Huette


Dec 31
On the other side of the Gruppo Sella

On the other side of the Gruppo Sella


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